“At 54, I’ve seen a lot, learned a lot, and earned the wisdom that only comes from living it. Still, there was more in me waiting to be called forward. That’s where Anita Knotts comes in. She doesn’t just coach—she digs deep, gets under the surface, and pulls out the gold you didn’t even know was there. Anita connected the dots across my entire career, transforming decades of experience into clarity, focus, and the confidence to fully own my presence in this new space. Her coaching isn’t for the faint of heart—it stretches you—but the result is undeniable: deeper impact, bolder influence, and the ability to step into this chapter like never before.”

“I am not a traditional candidate for the financial services industry. From the moment we met, Anita recognized what makes me unique, and considered those characteristics assets to be developed rather than deficits to be altered. I quickly learned that Anita’s mission to change the face of this industry did not mean identifying women who would neatly fit the existing mold. My work with Anita has silenced my imposter syndrome once and for all. Anita invited me to step into the power of my differences, to develop and maximise them for the service of my clients and my team. In doing so, I realized I didn’t have to change who I was to succeed—I had to own who I was.”

“Working with Anita has been transformative for me, both personally and professionally. Through her insightful guidance, I’ve gained effective strategies to gather my thoughts and enhance my storytelling skills. This has significantly boosted my executive presence, a crucial asset in my role as an executive. Anita has also played a pivotal role in helping me overcome the imposter syndrome that many women face. Her techniques have allowed me to shift from negative thinking to a place of confidence and self-assurance. Additionally, her coaching has been instrumental in setting and achieving both short-term and long-term goals. Anita’s approach ensures that I am consistently making impactful progress on my journey, and for that, I am incredibly grateful.”

“Anita came to speak to our women’s leadership group and we were all blown away not just by her depth of knowledge in financial services but for her down-to-earth speaking style. Her authenticity puts everyone at ease.”